At The Fifty100 Agency, we specialize in creating comprehensive marketing plans to help you achieve your marketing and advertising goals. By defining your target market, competition and budget, we can outline a plan of action that will let you stick to a marketing budget and timeline, choose your marketing channels appropriately and ultimately help you improve your customer reach.
Stay on Track
The goal of a marketing plan is to keep your marketing efforts on course throughout the year. Without an appropriate plan of action, you might spend your annual budget on one marketing piece or event that doesn’t even reach your target audience. By conducting an intense analysis of your business, we can determine your appropriate target market and the appropriate channels to reach them.
For example, we will investigate whether digital marketing would be more (or less) effective than traditional methods such as print ads, flyers, billboards and commercials. We can also determine if a mix of both methods makes sense.
Once we develop and implement your marketing plan, we will determine the success of our efforts by measuring relevant data, including increased traffic to your website, improved sales of a product or additional phone calls attributed to an ad.
One strategy we love using to our advantage is called A/B testing. It helps us identify which messages, photos and types of content resonate most with your audience. For instance, suppose we advertise a blog post on Facebook. Half of the targeted customers get one headline; the other half gets a different headline. The results help us write more relevant headlines in the future, and this type of testing can be done with nearly any variable imaginable in digital and traditional marketing.
Update Components as Necessary
The best marketing plans are dynamic and not exactly set in stone. We help craft a marketing plan that leaves room for flexibility and adjustments, a must in today’s fast-paced world. The following components should be easy to update when necessary:
- Brand perception and positioning
- Target market
- Market research
This built-in flexibility keeps your business competitive and forward-thinking.
If you are interested in creating a marketing plan or business plan for your company, contact The Fifty100 Agency at 770-217-4383.